How do you use workflows conveniently for marketing automation?

The workflow tool in HubSpot easily automates your marketing, sales and internal processes. In addition, it makes the process a lot more efficient.

To ensure marketing automation through workflows operate efficiently, put in place enrollment criteria to enroll new leads automatically. This allows your workflow to take action to create a new contact person, company, deal, quote or ticket. In addition, it is possible to use a workflow to update information that has already been given.

Benefits of workflows

You could say that workflows are a gigantic invention for making processes easier.
The following benefits can be achieved with the use of a workflow:

  • Efficiency: Wasted time is a marketer's nightmare. Marketing automation can help perform repeatable tasks in an efficient and effective manner.
  • Acquiring leads: It takes a lot of time and energy to approach each individual lead. With marketing automation, you can approach your leads on a large scale while keeping it personal. 
  • Better reporting: Marketing automation not only streamlines important marketing tasks but it is now easily reflected in the reports. This allows activities and results to be evenly viewed and coordinated.