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What does RevOps mean?

RevOps stands for Revenue Operations and summarizes the decisions organizations make to grow.

Revenue Operations incorporates using automation to help teams make decisions that grow the business. In this case, RevOps brings everyone together - from marketing, sales, service, customer success and finance - based around three shared goals. These goals include: price to improve conversion and margin, reduce lost revenue, and use customer data to identify new revenue opportunities. In short, RevOps ensures harmony between different departments.