What is HubSpot's CRM?

The HubSpot CRM tool collects all information from all contacts in one place. The CRM platform forms the basis for the marketing, sales and service departments.

CRM stands for Customer Relationship Management. As the name suggests, you use the CRM software to maintain relationships with your customers and contacts. In this way, you keep track of exactly which information you have from whom, and which interaction has taken place before. The CRM forms the foundation for the marketing, sales and service departments, with all information in one central place. HubSpot’s CRM is 100% free to use.