Marketing automation allows you to automate your marketing activities. This applies to repetitive tasks such as email marketing, social media posts or advertising campaigns.
Not only is this efficient, but with marketing automation you can offer your customers a more personalized experience.
In addition to automated emails, you can apply automation to your sales department. Here, account managers or sales reps can create a series of emails that are sent automatically based on some pre-selected conditions.
Another tool in HubSpot is automated workflows. These allow you to create flowcharts, where you can set events as a trigger for the next action. This means that if, for instance, someone on your website is filling out a form, this person will then receive an email immediately, through the workflow. The possibilities are endless!