Transcript
LiveHelfi case video
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| 0:00 - 0:03 [background music] | 0:00 - 0:03 Title page with the text LiveHelfi. |
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0:03 - 0:07 [background music] |
0:02 -0:07 Various products from the Noordcode series. |
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0:07 >> EDUARD: LiveHelfi is the European platform that sells functional food and supplements to biohackers in Europe. |
0:07 - 0:15 Cabinet full of products from the North Code series. Eduard grabs a jar of protein from the cabinet. |
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0:15 >> EDUARD: So that's a very specific target group that we want to reach in Europe. |
0:15 - 0:19 Looking at the packaging of the jar of protein. |
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0:19 >> EDUARD: And actually, online marketing is the only way to reach that target group. |
0:19 - 0:24 A smiling Eduard |
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0:24 >> EDUARD: Because you're talking rather about tens of thousands of people in Europe who are following this lifestyle. |
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0:31 >> EDUARD: So with traditional ways of advertising you absolutely can't reach that target group. |
0:31 - 0:37 Overview of all the products LiveHelfi has on the shelf. |
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0:37 >> EDUARD: And that's why we chose online marketing... |
0:37 - 0:40 Eduard is holding a pair of sunglasses. |
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0:40 >> EDUARD: And Conversion Crew is the one that helps us with that to find those people. |
0:40 - 0:43 Eduard looking straight ahead and telling. Little smile at the end. |
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0:43 >> [background music] |
0:43 - 0:50 Eduard looking at a computer screen. |
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0:45 >> EDUARD: You have to imagine, we were and still are a company that works |
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0:50 >> EDUARD: according to the philosophy of a bootstrapper. |
0:50 - 1:01 Eduard standing in front of a colorful background and looking straight ahead. |
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0:53 >> EDUARD: So we go forward in very small steps, |
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0:57 >> EDUARD: where we invest every single euro again and again to do new things with that. |
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1:01 >> EDUARD: And in those small steps we ran into problems every time. |
1:01 - 1:05 Eduard looking at his webshop and scrolling through it. |
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1:05 >> EDUARD: That existing technologies could not do what we wanted. |
1:05 - 1:08 Eduard scrolling through his webshop. |
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1:08 >>EDUARD: That the parties we were working with could not do what we wanted. |
1:08- 1:15 Black poster of Noordcode |
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1:11 >> EDUARD: We quickly came to the conclusion that if we really wanted to take the next step, |
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1:15 >> EDUARD: we had to start working more from data. |
1:15 - 1:18: Eduard looking down and then back into the camera. |
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1:18 >> EDUARD: Because all the time you're stuck with the problem of |
1:18 - 1:25 Eduard looking at a computer. |
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1:21 >> EDUARD: how we can use the data from one thing in the tool of the other. |
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1:25 >> EDUARD: In the end, we chose HubSpot because it has all these different tooling in 1 package. |
1:25 - 1:30 A webshop visible on a computer screen. |
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1:30 >> EDUARD: And that means you can be sure that they can all talk to each other. |
1:30 - 1:33 On a shelf a jar of protein which is zoomed in on. |
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1:33 >> EDUARD: So we have a CRM database that has all of our customers in it, all of our orders in it |
1:33 - 1:43 Eduard looking straight into the camera. |
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1:40 >> EDUARD: the newsletter is linked to it, our blog postings are linked to it. |
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1:43>> EDUARD: And all of our automation is linked to it. |
1:43 - 1:50 From top to bottom the black poster of Noordcode. |
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1:46 >> EDUARD: And that works insanely efficiently. |
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1:50 >> EDUARD: What is perhaps the most important thing for me |
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1:53 >> EDUARD: is that Conversion Crew is a reliable partner, |
1:53 - 1:55 Products from Noordcode on a shelf. |
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1:55 >> EDUARD: that the moment you make agreements that they are also kept. |
1:55 - 2:01 Two products from Noordcode. |
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1:58 >> EDUARD: And that is why I am so incredibly happy with Conversion Crew. |
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2:01 >> EDUARD: That I finally have a party that is professional and are also good at their job. |
2:01 - 2:04 From left to right the product Twilight Sunset. |
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2:04 [Background music] |
2:04 - 2:09 White screen with Conversion Crew logo. |
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