Landing pages are built with the primary aim of providing information about a specific offer, product or service. If created and implemented correctly, a landing page facilitates the targeting of your audience, provides some sort of value, and converts an increased percentage of visitors into leads, that can in turn result in more customers!
In this blog I will explain 5 reasons why you and your business need a landing page.
A landing page is a great way to easily generate and capture leads for your business. If there is one thing that you can do to improve lead capturing and conversion, it would be to stop sending all your email, social media and any other specific marketing effort visitors to your home page! By implementing landing pages, with targeted offerings visitors have a greater chance of becoming leads, and leads are more likely to convert into customers.
2. A place for your product or service
Your product or service offerings need a place to be seen. When you think about your marketing offers, how are they being distributed to your visitors and how are you collecting vital information about these leads? A landing page is a perfect place to showcase your products and services. In this way, you are offering a visitor something of value (your company's product/ service) and in turn the visitor provides you with something of value (contact information), it's a win-win situation.
3. Collecting data
A large benefit of utilising landing pages is that you collect important information about your visitors. Each visitor that fills out a form on a landing page, converting into a lead is providing your business with valuable information. The data collected can be used in many ways, for instance, to understand what type of audiences you are attracting, which type of visitors are converting, this list can go on and on.
4. Free from distraction
Landing pages are designed to draw a visitor's attention to a specific offer and lead to a desired reaction. These pages are focused on your company's product or service offering and are free of distraction!
5. More context
Landing pages allow more context for your market offerings. Put simply, some market offerings are short, sweet and to the point - this can sometimes leave your visitors wanting more answers and being unsure, thus not taking action. A landing page provides your business the opportunity to give context to your offer, be it visuals or catchy content, this context can change an unsure visitor into an excited lead.