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OrderOn

Together with OrderOn, Conversion Crew transformed HubSpot CRM into a business-critical platform that unifies data from a new HubSpot website and a Salesforce integration, creating a single source of truth for marketing and sales processes.

Powerful Design

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

Challenges and wishes

OrderOn’s Marketing team wanted to clearly demonstrate to Sales the added value of their campaigns, including conversion insights and growth metrics to gain better visibility into the very start of the customer journey.


Collecting, storing and analyzing data is critical for OrderOn, but the real challenge arose when information was fragmented across disconnected systems and limited team collaboration. Conversion Crew addressed this by creating a single source of truth through the implementation of HubSpot CRM and a new HubSpot website, combined with a Salesforce integration to ensure data was consistently synchronized and accessible.


In addition, OrderOn aimed to configure a system that captured not just their data but also their core marketing processes. They wanted deep visibility into the customer journey touch points. With all relevant information centralized and HubSpot’s advanced functionalities, OrderOn gained comprehensive and actionable insights across their entire funnel.

Who are OrderOn?

As part of the VDL group, OrderOn is transforming how the metal industry operates through an advanced online platform that streamlines on demand ordering, production, processing, and delivery. By tapping into VDL’s cutting edge facilities and more than 70 years of proven expertise, OrderOn ensures its customers stay one step ahead.

View OrderOn's Website

OrderOn's Website

The Result

We’re proud to highlight a project that showcases the impact of our collaboration. Together with the OrderOn team, HubSpot CRM has been transformed into a powerful business critical platform.

Through this implementation Conversion Crew helped OrderOn build a HubSpot environment with centralized data that now plays a key role in their daily operations, streamlining core marketing processes and delivering actionable insights. One of OrderOn’s key wishes was to leverage marketing automation, which has made communication with their customers more efficient and easier, even though they had no prior experience with such tooling.

By combining a Salesforce integration with a brand new website, all relevant information is now captured in HubSpot enabling deeper strategic analysis of OrderOn’s performance. Today, OrderOn uses HubSpot alongside their Salesforce connection to manage processes, collaborate across teams and deliver focused, high quality services to their clients.

Reviews

We had an excellent experience throughout the entire process. From onboarding to the go-live of our HubSpot CMS. Skye demonstrated outstanding communication skills and clearly showcased the possibilities within HubSpot. Saar provided exceptional support in building our website on the HubSpot CMS platform. Thank you both for the great collaboration!
We had an excellent experience throughout the entire process. From onboarding to the go-live of our HubSpot CMS. Skye demonstrated outstanding communication skills and clearly showcased the possibilities within HubSpot. Saar provided exceptional support in building our website on the HubSpot CMS platform. Thank you both for the great collaboration!
van der Burgt, S.

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